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Conscious + Sustainable Fashion

As humans, none of us want to think we are causing harm to others. As consumers, it's hard to discuss, simply because many of us don't want to bear the guilt of our actions. Nobody wants to hear that a brand they have been wearing for years is bad for the environment or causing harm to others. BUT, the great thing with social media and the "millennial age" is that we can make better, more educated decisions.


"Fast fashion” is a term used to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends.

1. There is lead and hazardous chemicals on your clothing. Source: NY Times - Fashion at a very high price

2. Child Labour.

3. The fashion industry is the world's second-largest polluter. Right behind the oil industry!

4. Workers in textile factories overseas can make as little as $10 per month.

5. Compared to 2002, the average person buys 60% more clothing and keeps them for half as long.

The attractions of fast fashion are alluring. I feel like I have finally woke up. I have become more and more aware of conscious and sustainable fashion within the last few months. Ever since this popped on my radar, I've done nothing but research. The more I research, the more I realize what needs to change within my own wardrobe. I've been buying second hand for years but fast fashion has always been in my closet. I realized, I need to change.

Staying committed.

Since my huge epiphany, I have bought mostly second hand items and it's actually been incredibly rewarding. It's cheaper, so right off the bat, that's a win. When "thrifting" I usually always find one a kind pieces, possibly vintage AND I'm giving life to old/unwanted clothing. The entire process, even the disappointments of not finding the perfect outfit are thrilling, for me. I realized that the thing I enjoy most about shopping is 'the hunt'. Maybe it's my primal instincts kicking in, in this modern world.

Sustainable Fashion.

This refers to the effects of the production of clothing on the environment. This includes the use of pesticides in growing cotton, other natural, sustainable fabrics, the dyes used for various colours, water and waste treatment, energy reduction, using recycled materials, and sometimes even packaging.


1. Don't doubt that you have an impact. Consumers (YOU + ME) are setting the demand.

2. Stop shopping as much. You probably don't need as many clothes as you think you do!

3. Donate or trade your old clothes in. The circle of life!

4. Buy quality, timeless pieces that will last you a long time.

5. Do what you can. As long as you are aware and trying to change for the better, that is all that matters. Everyone has a journey.

If you have any great tips on how to make a more positive change, please comment below, I'd love to hear!

PS - See below for my fav second hand outfits!


Jenny, xo


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